Posted by: Ingrid | October 24, 2008

Why proof reading is important

I was lured into the new Value + grocery store by the promise of $0.99 chicken breasts. As I was waiting in the (very long) checkout line I read one of their happy promotional banners: “Smile… your bagging lots of savings!”

Little did they know that I was smiling at their contraction typo and not my savings.

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